![Fast fashion giant H&M appoints former sustainability head as CEO; activists call for a different business model | News | Eco-Business | Asia Pacific Fast fashion giant H&M appoints former sustainability head as CEO; activists call for a different business model | News | Eco-Business | Asia Pacific](https://eco-business.imgix.net/ebmedia/fileuploads/Helena_Helmersson.jpg?auto=format&dpr=2&fit=max&ixlib=django-1.2.0&q=45&w=280)
Fast fashion giant H&M appoints former sustainability head as CEO; activists call for a different business model | News | Eco-Business | Asia Pacific
![Helena Helmersson has been appointed new CEO OF H&M Group - ACROSS | The European Placemaking Magazine Helena Helmersson has been appointed new CEO OF H&M Group - ACROSS | The European Placemaking Magazine](https://www.across-magazine.com/wp-content/uploads/2020/02/HelenaHelmersson_600X400.jpg)
Helena Helmersson has been appointed new CEO OF H&M Group - ACROSS | The European Placemaking Magazine
![Helena Helmersson, new CEO for H&M, and the resigning CEO Karl-Johan Persson during the companys presentation of the financial report on Thursday, January 30, 2010 Foto: Jonas Ekstromer / TT kod 10030 Helena Helmersson, new CEO for H&M, and the resigning CEO Karl-Johan Persson during the companys presentation of the financial report on Thursday, January 30, 2010 Foto: Jonas Ekstromer / TT kod 10030](https://c8.alamy.com/comp/2GJD3XD/helena-helmersson-new-ceo-for-hm-and-the-resigning-ceo-karl-johan-persson-during-the-companys-presentation-of-the-financial-report-on-thursday-january-30-2010-foto-jonas-ekstromer-tt-kod-10030-2GJD3XD.jpg)
Helena Helmersson, new CEO for H&M, and the resigning CEO Karl-Johan Persson during the companys presentation of the financial report on Thursday, January 30, 2010 Foto: Jonas Ekstromer / TT kod 10030
![Helena Helmersson, new CEO for H&M, and the resigning CEO Karl-Johan Persson during the companys presentation of the financial report on Thursday, January 30, 2010 Foto: Jonas Ekstromer / TT kod 10030 Helena Helmersson, new CEO for H&M, and the resigning CEO Karl-Johan Persson during the companys presentation of the financial report on Thursday, January 30, 2010 Foto: Jonas Ekstromer / TT kod 10030](https://c8.alamy.com/comp/2GJD3XM/helena-helmersson-new-ceo-for-hm-and-the-resigning-ceo-karl-johan-persson-during-the-companys-presentation-of-the-financial-report-on-thursday-january-30-2010-foto-jonas-ekstromer-tt-kod-10030-2GJD3XM.jpg)
Helena Helmersson, new CEO for H&M, and the resigning CEO Karl-Johan Persson during the companys presentation of the financial report on Thursday, January 30, 2010 Foto: Jonas Ekstromer / TT kod 10030
![Helena Helmersson, new CEO for H&M, during the companys presentation of the financial report on Thursday, January 30, 2010 Foto: Jonas Ekstromer / TT kod 10030 Stock Photo - Alamy Helena Helmersson, new CEO for H&M, during the companys presentation of the financial report on Thursday, January 30, 2010 Foto: Jonas Ekstromer / TT kod 10030 Stock Photo - Alamy](https://c8.alamy.com/comp/2GJD3Y5/helena-helmersson-new-ceo-for-hm-during-the-companys-presentation-of-the-financial-report-on-thursday-january-30-2010-foto-jonas-ekstromer-tt-kod-10030-2GJD3Y5.jpg)
Helena Helmersson, new CEO for H&M, during the companys presentation of the financial report on Thursday, January 30, 2010 Foto: Jonas Ekstromer / TT kod 10030 Stock Photo - Alamy
![Helena Helmersson, new CEO for H&M, during the companys presentation of the financial report on Thursday, January 30, 2010 Foto: Jonas Ekstromer / TT kod 10030 Stock Photo - Alamy Helena Helmersson, new CEO for H&M, during the companys presentation of the financial report on Thursday, January 30, 2010 Foto: Jonas Ekstromer / TT kod 10030 Stock Photo - Alamy](https://c8.alamy.com/comp/2GJD46D/helena-helmersson-new-ceo-for-hm-during-the-companys-presentation-of-the-financial-report-on-thursday-january-30-2010-foto-jonas-ekstromer-tt-kod-10030-2GJD46D.jpg)